Today it touches nearly every aspect of society – weather maps, GPS’s, numerous smart phone apps, airline pilots, and recently even hospitals and doctors are starting to use Augmented Reality(AR) to diagnose and treat patients. 

AR will play a vital role in our everyday use of modern communication technologies, events, conferences, brochures, online campaigns and pitches are the most popular uses of AR.

  • Shopping Centres / Mall and Regional Maps
  • Store, Shop or Outlet finder
  • Indoor-Mapping / Routing (with navigation functionalities)
  • Additional Information (e.g. for foreign customers)
  • News
  • Special offers / Couponing / Promotions / Competitions - Link to offers to bring window shoppers in and drive instant sales
  • Shopping-Lists
  • It can make the entire marketing effort SEAMLESS,  connecting the digital and real shopping experience by offering instant buying capabilities.
  • Car Finder
  • Administration of Gifts. Loyalty & Shopping Cards
  • Integration of Social Media (e.g. Facebook, Twitter) 
  • Can and should be used in combination with other online media (Social sites, Blogs, websites, shopping carts) and other marketing initiatives and programs.
  • Gaming and Entertainment
  • In-­App advertising
  • Mall / Company blogs
  • Tradeshow Displays, Digital Signage & Billboards
  • Interactive Packaging
  • Corporate Brochures, Catalogues & Flyers - no longer have to be static and boring.
  • Loyalty or Gift Cards - Associated with your gift card, loyalty card, membership card, and marketing and communication materials, Augmented Reality(AR) tells consumers you have an innovative message.  Augmented reality: Guaranteed emotion in the service of your brand!
  • Faster Buying - Amazon Integrates (AR) - Feb2014
  • Incorporate appointment setting so no lead is ever lost
  • Offer 24/7 virtual assistance via live chat, social, or video chat for closing more sales
  • Promote additional web content from print. 
  • Ensure that time sensitive information is never out of date by hosting it on the web and never having it in print 
  • Promote offers and prices 
  • Make it easy for customers to register on your website and subscribe to marketing information Encourage customer commitment with video content 
  • Encourage viewers to share video content and promote your products / services more widely
  • Make two-way communication between you and your customers much easier 
  • Promote third party commercial opportunities 
  • it easy for your customers to access your social media channels - Encourage engagement through social networks 
  • Drive customers towards digital and cross media campaigns 
  • With their consent, use the links to online content to gather useful customer data that can enhance your databases
  • Get your brand and product embedded in consumers’ mobile devices so they take you with them

Copyright © 2013-2014. All Rights Reserved.